Letter: T
T-1
A leased-line connection capable of carrying data at 1,544,000 bits-per-second. At maximum theoretical capacity, a T-1 line could move a megabyte in less than 10 seconds. That is still not fast enough for full-screen, full-motion video, for which you need at least 10,000,000 bits-per-second. T-1 is the fastest speed commonly used to connect networks to the Internet.
T-3
A leased-line connection capable of carrying data at 44,736,000 bits-per-second. This is more than enough to do full-screen, full-motion video.
Tables
Tables of data, that age-old way of comparing information by displaying items in columns and rows, weren't possible in the earliest version of HTML. This is surprising since HTML was initially used by academics, and tables are their stock and trade. Eventually, however, tables came into existence and became officially supported with the release of HTML 3.2 in 1996. They have since evolved from their original purpose to become a convenient way to control the layout of text and images on a Web page.
Tabular Data Control
Tabular Data Control is a Microsoft ActiveX control that will sort through a data file, extrapolate the necessary information, and produce that information in specified areas on the Web page. This will create output either all at once, in tabular form, or according to user-defined settings (through a scripting language). As a Web production tool, the tabular data control can minimize production by allowing a page to be built once and then pouring subsequent information into it as desired. Once the Web page is built using the tabular data control, you only have to worry about putting the information in a format the control can easily read.
Tag (design)
The HTML tag is a formatting command that comes in two parts: a beginning and a closing tag. Bracketing text between a beginning bold tag and an ending bold tag (like so: text) will, indeed, make it bold. The difference between a beginning and an ending tag is the "/" on the latter. Over time, some ending tags have become implied, most notably the tag, but don't be lazy. Tags are used to describe a document's structure as well as its visual formatting. Because browsers differ in how they display Web pages, you should always include structural tags like and .
Tags (HTML)
Tags are commands written into a document that specifies how it should be formatted. In HTML, a tag is represented as . For example, an HTML file can tell a browser to render text as boldfaced if in the text is written as text. Note how the slash in the second tag closes the bookended tags.
Targeting
Targeting is aiming a brand message to a specific audience or audiences, whether very broad (anyone with a TV) or aggressively narrow (female cat-lovers,18-34, in San Francisco).
TCP/IP
(Transmission Control Protocol/Internet Protocol) -- This is the suite of protocols that defines the Internet. Originally designed for the UNIX operating system, TCP/IP software is now available for every major kind of computer operating system. To be truly on the Internet, your computer must have TCP/IP software.
Telnet
The command and program used to login from one Internet site to another. The telnet command/program gets you to the login: prompt of another host.
Template
The word template comes from a woodworking term meaning a thin sheet of metal with shapes cut out of it as a guide. Similarly, HTML templates are skeletal HTML pages with the main content left out. That way, you can quickly create a series of pages with an identical look or navigational structure but different content. When creating templates, it's always a good idea to use of a lot of comments (explanatory text within ) so others will be able to use them without mu
Terabyte
1000 gigabytes.
Terminal
A device that allows you to send commands to a computer somewhere else. At a minimum, this usually means a keyboard and a display screen and some simple circuitry. Usually you will use terminal software in a personal computer - the software pretends to be (emulates) a physical terminal and allows you to type commands to a computer somewhere else.
Terminal Server
A special purpose computer that has places to plug in many modems on one side, and a connection to a LAN or host machine on the other side. Thus the terminal server does the work of answering the calls and passes the connections on to the appropriate node. Most terminal servers can provide PPP or SLIP services if connected to the Internet.
thrash or thrashing
To move wildly or violently, without accomplishing anything useful. Paging or swapping systems that are overloaded waste most of their time moving data into and out of core (rather than performing useful computation) and are therefore said to "thrash". Thrashing can also occur in a cache due to cache conflict or in a multiprocessor. Someone who keeps changing his mind (especially about what to work on next) is said to be thrashing. A person frantically trying to execute too many tasks at once (and not spending enough time on any single task) may also be described as thrashing.
thread
A message and its responses in a newsgroup. Together, threads form a conversation of sorts as people add responses, or they may start a new message, which, in turn, will have its own "thread" of responses
timeout
What occurs when one computer fails to respond to another within a predetermined interval during a conversation
tn3270
A version of Telnet software that allows connection to IBM mainframes by emulating the widely used IBM 3270 family of terminals.
token ring
One of several combinations of electrical, packet-format, and procedural specifications used for transmitting information over a medium.
Top-of-Mind
Top-of-mind refers to the brands that consumers associate most quickly with certain products. For example, when I say cola, you say ___.
Traffic
Traffic refers to the number of visitors a site receives. Since that's a number that can be tracked in many different ways, site marketers usually choose to put their best stat forward, be it pageviews, visitors, impressions, or hits.
Trial
Trial is the middle step in the dance of marketing. The steps go like this: awareness, direct response, trial, acquisition, churn (or retention). Trial is when you, as a consumer, bite the bullet and buy your first bottle of that fab new mineral water everyone's been talking about.
Trojan Horse
Like the Trojan horse of mythology, Trojan horse viruses pretend to be one thing when in fact they are something else. Typically, Trojan horses take the form of a game that deletes files while the user plays.
Typeface
Typeface refers to the overall design of a font's characters. Courier is a typeface; Courier 24-point bold is a font. There are two general categories of typefaces: serif and sans serif. Serif typefaces use small decorative marks to embellish characters and make them easier to read. Typefaces without these little marks are called sans serif ("sans" is French for "without"). Helvetica is a sans serif typeface and Times is a serif typeface.
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